I worked with RDSO to create a new brand that identified with a younger audience and ignited passion for music. Through strategic analysis we discovered the barriers for younger audiences and broke those barriers with vibrant artwork that conveys emotion and promotes imagination.
Red Deer Symphony Orchestra Logo
The logo is a representation of sound going from quiet to loud. It was created to enhance the imagery around it, not distract from it.
Colour splashes are a big part of the brand elements, they are invigorating and lively. The splashes represent the strength and power in music, how it can be moving.
RDSO Business Cards
Keeping with the splash style, instruments are incorporated within the colour splashes as a way to directly tie in symphonic music to the imagery.
With the campaign we invite people to “let go.” Let go of the stigmas around classical music and invite the audience to see what the symphony is really all about.
RDSO Newspaper Ad
Clean, concise text let's the viewer focus on the emotion behind the artwork.
RDSO Season Program Cover
The cover features a violin colour splash along with clean, bold typography.
RDSO Sponsorship Handbill
Another example of incorporating the splash style throughout various marketing materials.
RDSO Black & White Ball Postcard
The splashes are muted to black and white for this specific event but the style and typography remain the same to keep brand consistency.
An example of typography and image style.
RDSO Social Post
When promoting a concert, it's great to incorporate the famous composer's image within the same splash style.