The maple leaf icon represents Canada while incorporating the compass arrow pointing north. The typography is strong, bold and clean.
A portion of North's revenue goes back to Canadian national parks so I highlighted some of those parks on each product. The name and images are from Canadian national parks and the typography on the labels are meant to balance the natural side with the modern logo.
This informative brochure was created for those consumers looking for specific natural ingredients inside of each product.
Various t-shirt designs where the logo becomes a part of the natural image.
The front of the card features the natural mountain scene along with the logo while the back of the card has a topographic map as a background pattern.
Tote bag design that incorporates the natural scenery with the logo.