The CACAC logo depicts two hand holding up a child inside of a heart. The different coloured hands represent the agency, CACAC and the parent supporting the child. All of this support is out of love and compassion, represented with a heart.
This secondary logo was created to represent their Dream Home Lottery. The design mimics the CACAC logo but with less colours and a house within the heart.
Along with the logo designs came brand imagery, design elements, fonts, colour palette and sample ads. The headline type choice was chosen to be friendly and appealing to children to feel like they have an ally when it comes to talking to adults about difficult situations.
This ad speaks to parents to let them know they have an entire community behind them to support them and their children.