I created artwork that expanded across the entire width of the Centrium's windows as on long cohesive vinyl wrap. Pillars were wrapped in canvas featuring branding and players from the 4 teams playing the Memorial Cup. Signage was created to be placed over existing stands as well as large outdoor flags to attract attention.
Dozens of branded flags lined the city streets to bring awareness to the event.
These alternating coloured banners were spread across the width of the arena to cover up existing local sponsor logos and to add colour to the space.
Clean and colourful decals were created for visibility.
Elevator door decals were created not only for inside the Centrium but also for the sponsoring hotels throughout the city of Red Deer.
Signage was created to help direct traffic into the Centrium and then to the Fan Fest area after every game.
Every detail was thought of including advertising on the inside of the rink boards.
Dozen of wayfinding signs were created to help direct players, media, staff and the general public.
3 different messages covered both interior and exterior trash cans. Messaging included "he shoots, he scores!", "take it to the net" and "trash talk belongs here."
The event guide was given to local hotels and visitor information centres to promote the events within the Memorial Cup.
The theme of the banquet was western so the text layout stayed the same but the background changed to wood grain.