Marketing a national event like the Memorial Cup meant creating a cohesive look that would be versatile across multiple mediums. I started with a halftone photo effect for the background and introduced grunge-style icons along with whimsy typography.
The client wanted the look to be western, modern and classic but also approachable to all age groups. The look was then replicated across digital and print materials with over 100 assets created to capture this monumental event. Overall it was a hugely successful event that won't be forgotten anytime soon.
I created artwork that expanded across the entire width of the Centrium's windows as on long cohesive vinyl wrap. Pillars were wrapped in canvas featuring branding and players from the 4 teams playing the Memorial Cup. Signage was created to be placed over existing stands as well as large outdoor flags to attract attention.
Memorial Cup Flags
Dozens of these branded flags lined the city streets to bring awareness to the event.
Memorial Cup Branded Banners
These alternating coloured banners were spread across the width of the arena to cover up existing local sponsor logos and to add colour to the space.
Memorial Cup Door Decals
Clean and colourful decals were created for visibility.
Elevator door decals were created not only for inside the Centrium but also for the sponsoring hotels throughout the city of Red Deer.
Centrium Interior Signage
Signage was created to help direct traffic into the Centrium and then to the Fan Fest area after every game.
Memorial Cup Rink Boards
Every detail was thought of including advertising on the inside of the rink boards.
Centrium Rink Interior
Large banners were created to cover local sponsor logos along with artwork for the jumbotron and ribbon led screens.
Dozen of wayfinding signs were created to help direct players, media, staff and the general public.
Memorial Cup Trash Can Designs
3 different messages covered both interior and exterior trash cans. Messaging included "he shoots, he scores!", "take it to the net" and "trash talk belongs here."
The theme of the banquet was western so the text layout stayed the same but the background changed to wood grain.
The event guide was given to local hotels and visitor information centres to promote the events within the Memorial Cup.