Pure is a local chiropractic and wellness clinic. They wanted to update their logo and their brand to reflect the changes in their business. They no longer wanted to be solely associated with being chiropractors, as they were branching out into physiotherapy, massage, nutrition and fitness.
They didn't want their brand to feel clinical or stuffy, they're a group of fun, vibrant professionals and their brand needed to reflect that. With those challenges in mind, I colour coordinated each branch of the business and used strong imagery as the base to every piece. The logo acts as a tag to each piece, taking on the colour of the artwork and grounding it.
Pure Logo and Tagline
The logo was created as a tag that could be placed in the corner of artwork as a statement piece without being bold in the centre of every marketing material.
Pure Business Card
Clean appointment cards with various front designs.
Showcasing the logo placement in the top left corner and the balance of the contact information on the bottom right.
Pure Wall Art
These 5 canvases were made to showcase Pure's broad range of services. Each service is represented with it's own complimentary colour.
Pure Scroll Banners
These banners were created to sit side by side, one featuring the logo and the other featuring a marketing slogan.
Pure Massage Handbill
Handbill design featuring blue colour palette mixing with the main teal brand colour.