Jenna Kihn


Pure is a local chiropractic and wellness clinic. They wanted to update their logo and their brand to reflect the changes in their business. They no longer wanted to be solely associated with being chiropractors, as they were branching out into physiotherapy, massage, nutrition and fitness.


They didn't want their brand to feel clinical or stuffy, they're a group of fun, vibrant professionals and their brand needed to reflect that. With those challenges in mind, I colour coordinated each branch of the business and used strong imagery as the base to every piece. The logo acts as a tag to each piece, taking on the colour of the artwork and grounding it.