The Red Deer & District Chamber of Commerce needed a solid, consistent identity while keeping the equity from their old brand. I updated their old logo, modernized the type and creating branding elements the staff could easily execute.
I created a "network" design element that symbolizes the business-to-business relationships the Chamber makes. In the end, they received a strong, unified brand that was easy to use internally and externally.
Network design is carried throughout stationery pieces.
Chamber Scroll Banners
Cohesive branded pop up banners for event marketing.
Chamber Presentation Folder
Network design featuring images of local businesses.
Desk calendar featuring Chamber member listings and advertisements.
Chamber Business Card
Business card has a common front showcasing the network design. The clean back design's visual white space allows for easy reading.
This 32 page magazine features everything a new member needs to know about the Chamber and their benefits while also highlighting current members and their accomplishments.