Calyx was looking for a rebrand to get their logo to look as current and as modern as the work they did. I took inspiration from the symmetry found in nature and created a custom icon in the shape of a calyx; the part of the flower where the stem meets the petals. I kept the brand colours neutral so that imagery would take focus and the client's work would speak for itself.
Calyx Floral Design Logo
The logo was created to compliment the florist's creative design and to take on the colours within the imagery it is placed on.
This was a handout meant for bridal shows for the client to easily hand out her information along with a business card.
This was a brochure for new clients to talk about her floral packages.
Calyx Business Cards
These cards were created with multiple fronts so that the client could showcase her greatest floral arrangements. I wanted her artistry to stand out and be the focal point of every card.